Thursday, February 24, 2005
Lenticular Mouse Mats
Printed mousemats are not only one of the best canvases for presenting your corporate image to your clients but also an opportunity for imaginative design and the use of bold colours, or subtle tones and shades, within your images. Perhaps the most visually arresting of all the mouse mats styles is the lenticular mouse mat. It is difficult to explain exactly what all the effects are that can be produced but they fall roughly into 5 categories summarised as: Flip, Animation, Morph, Zoom and 3D. Your design can incorporate 2 or more images and an illusion of movement is created by the special lensed surface of the mat. The artwork guidelines for these mats need to be followed very closely. Of course none of this mouse mat art will rival Tracey Emin’s latest piece which I gather is a sparrow stuck up on top of a long pole, apparently based upon a Roman Standard, see www.bbc.co.uk/arts .

